As we draw ever more near to the release of the pilot episode, I feel compelled to clarify my intentions regarding the future of Phoenix And Phriends, and its surrounding efforts, including this blog. While “The Dada Diaries” will remain a useful forum for the dissemination of news regarding the show itself, that alone will not be enough to provide real value to my hypothetical audience. One element of the plan is to expand into the creation of various sub-categories of content relating to themes presented in, and otherwise relating to the show. These will likely include, but possibly not be limited to the following: parenting, space, science, technology, music, martial arts, education, environmentalism, art and multimedia production, self-improvement, progressive politics and entrepreneurship. For me personally, one of the greatest aspects of creating Phoenix And Phriends has been the ability to combine two of my favorite things, spending time with my son and doing creative work. From the beginning it has been my stated position that even if the audience for show remains relatively limited, as has been the case for all of my previous projects, it will have been well worth the effort. The fun that we are having, and the memories that we are creating together will be something that Phoenix and I can share as long as we live. That having been said, I am unapologetic about my seemingly grandiose vision of the possibility that the show might gain sufficient popularity to become a means of livelihood for Phoenix, myself, and our family. In my view, the best way of accomplishing this is to insure that we provide our audience with content that is substantively educational, socially responsible, and highly entertaining. For our audience members who care enough to dig deeper than the 29 minutes of the show itself, and do things like reading the blog, visiting the soon to be built website, and engaging with us in other ways, I want to find ways of rewarding their efforts by enhancing their lives with truly useful and life enhancing information. This will be an enormous undertaking, to be sure, and one which I eagerly anticipate. In the past I have often struggled with the relationship between art and commerce. Both my progressive values and my sometimes narcissistic creative process have often made me uncomfortable with the concept of actually being financially compensated for creative work. Becoming a father has been a life transforming event, and has caused me to re think many of my methods and motives. I can not expect an audience to reward me for simply attempting to dazzle them with idiosyncrasy. People need art which actually serves to inspire, inform and truly entertain. If Phoenix and I can provide that kind of creation, in a sustainable manner, consistent with the values with which he is being raised, I feel confident that our audience will provide us with the means to continue to grow and truly thrive. Thank you for taking the time to pay attention. We’ll do our best to make it worth your while.